Melissa Morgan Elected to OSCRE Board of Directors

Serraview executive brings deep expertise in the field of corporate real estate.

New York, NY, March 27, 2019  Serraview, a cloud-based provider of space optimization and workforce enablement software is pleased to announce that Melissa Morgan, Global Head of Marketing was elected to the board of directors of OSCRE International. OSCRE is the leading international consortium for the development of real estate information standards.

“Drawing from the diverse experience of our board members, OSCRE is incredibly well positioned to continue to expand our programs to meet the changing needs of the industry. Our focus on data governance and digital competency education programs, a new reference data model, the vision and leadership of the Council of 100, and emerging technology initiatives provide a variety of options for building the skills needed to meet the challenges of an increasingly digital environment,” said Lisa Stanley, CEO of OSCRE International.

Prior to Serraview, Ms. Morgan spent 30 years leading corporate real estate. She has led national and international projects and programs in workplace strategy, portfolio management, capital business case development, finance, change management and continuous improvement quality initiatives. She has been instrumental in streamlining and improving processes, enhancing productivity, and implementing strategic solutions for Fortune 1000 organizations.

“I’m honored to serve on the board of OSCRE. It’s a compelling opportunity to help shape the future of real estate technology and standards,” Ms. Morgan said.

Read the press release.


OSCRE International is a member-based collaboration of organizations and individuals focused on designing the digital future of real estate with a vision and commitment to assist in building high performance organizations, bringing digital information together from multiple sources and platforms. It’s an approach that covers the entire lifecycle of an asset or investment that improves data quality, transparency and data governance. Learn more about OSCRE International by visiting or emailing [email protected].

Discover how Serraview’s workplace optimization solutions can improve your organization – request a demo today.


CRE, HR & IT: The Partnership to Win the Talent Acquisition and Retention Game

When these three departments collaborate, they can be a powerful force for achieving company objectives. Once the leadership team and board of directors set a company-wide strategic plan, CRE, HR, and IT should work together to achieve the talent acquisition and retention objectives.

Let’s look at how that happens:

HR: The Human Factor

The HR team should have an in-depth understanding of the job market so they can develop an appropriate talent acquisition strategy, plan recruitment efforts and create competitive salary/benefits packages and perks. They’re also focused on developing training programs and guidance on policies like flexible work hours or co-location that will help retain the current employee base.

CRE: The Space Factor

The CRE team is concerned with space planning, space utilization, and optimizing the company’s real estate portfolio. This may look like planning moves or relocations, changing co-locations or allocations, or improving the design and function of the physical workspace. They’re also looking for ways to physically demonstrate the company culture through workplace design.

What are millennials looking for in the workplace?

IT: The Tech Factor

The IT team focuses on provisioning employees and the environment with the right hardware and software so they can achieve company goals. Of course, they also handle maintenance and troubleshooting requests and ensure that company technology works so their people can work.

The Overlap: Where the Talent Acquisition and Retention Magic Happens

While each department has its own function and specialty, they should constantly be working together when it comes to winning and keeping top employees.

HR and CRE should collaborate to create a physical workspace that enhances a positive company culture. HR provides the insight into how employees work and what they need to do their jobs well and easily. CRE has the space utilization data to understand how the current workspace is or isn’t meeting those needs.

When evaluating potential moves or relocations, HR should provide CRE with data, like employee zip codes, so they can analyze how offices in different locations can impact commutes. For example, if the office is moved from a downtown location to one in the suburbs, HR can help estimate how many employees could be negatively impacted enough that they might quit. They can also provide data on the cost to acquire and train new employees, which will factor into CRE’s location analysis.

IT and CRE need to work together anytime there’s an move or relocation, footprint adjustment, or office redesign. While CRE will consider the layout and design, a well-designed space won’t help talent acquisition and retention if the Wi-Fi is spotty or slow. Since technology is so crucial to today’s workforce, it’s critical to understand the space requirements for cabling or Wi-Fi access. Moving from a traditional workplace setup, with cubicles and closed-door offices, to an open plan or activity-based workplace, will change the tech needs of your workforce: do they switch from desktops to laptops? Will they need new or different mobile devices? Will you add kiosks with wayfinding technology?

IT is also a key player when it comes to adopting IoT technologies. Here’s how those can help with space planning.

HR and IT can enhance the employee experience: how many workers are regularly frustrated by tech limitations? Either a service is down, slowing or preventing work entirely, or software doesn’t work as promised, forcing people to find workarounds or take extra steps to complete a task. With a full understanding of the tech your company provides, HR can provide appropriate training so employees can use that technology to its fullest potential.

These groups can also work together to provide digital signage or other displays for wayfinding or collaboration in soft seating areas.

Together, all three create an environment—physical, social, digital—that fosters a positive company culture and employee experience. As more data show how the employee experience and physical workplace help (or hinder) a company’s ability to reach its strategic goals, the CRE, HR, and IT teams will take on an even larger collaborative role in talent acquisition and retention.

Best Practices for the Modern Workplace: Learn how to transform your real estate portfolio into a business asset with strategies from the world’s most innovative companies. Download this whitepaper today.

Case Study

Avaya Case Study

Avaya is a global technology company, delivering superior communications experiences to its customers. With 15,000 employees occupying more than two million square feet around the globe, Avaya wanted to optimize its portfolio to reduce real estate costs and increase productivity. Learn how Avaya eliminated nearly a quarter of its real estate portfolio and improved employee experience using Serraview’s Workplace Optimization and Workforce Enablement solutions.


Making the Move From Excel to Automation to Manage Space Utilization

Traditionally, a large part of a Corporate Real Estate (CRE) professional’s job was physically walking the floors of an office building and then manually entering the data she collected into a spreadsheet with dozens of formulas and macros. Over the course of weeks or months, she would turn these complex spreadsheets into a report showing how the company could consolidate and shrink their square footage by 20%.

It’s exhausting just thinking about it.

Now, with so many tools and software platforms available, it’s hard to believe that so many companies still do things the old way. Spreadsheets certainly have their place, but maybe not in space planning or workplace optimization.

Why it’s Time to Move from Spreadsheets to Automation

Let’s look at what automation offers:

Save Time

space planning and management tool, like Serraview, pulls in real-time space utilization data from a variety of sources. Instead of spending several weeks physically walking floors and conducting manual audits to see who’s sitting where, you can generate reports in minutes that perform space utilization calculations and show data in real time. You can also look at space usage trends throughout the day and go back weeks or even months to see trends over time.

Serraview’s internal CRM system allows CRE to share the responsibility of maintaining the integrity of the data with the business. Each business unit can independently validate their data, so the CRE team doesn’t need to physically walk each floor. This is huge for enabling the CRE team to work more efficiently and with better data. Plus it also helps to share accountability about the organization’s space management between CRE and the business.

Process More Data

More data is being collected in your workplace than ever before—data on office space utilization, yes, but also data on building systems and efficiency, air quality, lighting use, and more. There is simply no way mere humans can process and analyze this much data in an accurate and timely manner.

With an automated system, you can quickly make space utilization calculations and be able to see patterns and correlations more clearly. For example, you can see opportunities to save on utilities if you notice that your HVAC is set to turn the air on at 8:00 am, but the majority of your employees don’t come in until 9:00, so you can run the AC for one hour less each day.

Depending on the systems and devices you have in place, you can also look at the usage rates for conference rooms and soft seating. With this data, you can make more informed decisions about office layouts.

When it comes to IoT devices, how can you collect the most impactful data? Find out here.

Get More Accurate Analysis

When data collection and analysis are done automatically, you remove—or at least drastically reduce—the risk of human error. How many times have you had to start a space utilization calculation from scratch when you realize you had entered data into the wrong column of a spreadsheet, or weren’t using the latest file?

When the data is stored in a central, cloud-based system, it’s accessible to everyone who needs it, from the CRE team to individual business units who can validate their data. Plus, the data is always current, so you’re not working with assumed or old data.

What You Can Do with Automation

So you’re ready to ditch your spreadsheets and start using a better tool for space utilization calculations…now what?

Occupancy Reports

Using data gathered from automation tools like badge entry systems, desk sensors or check-in systems, you can instantly get statistics on:

  • Average occupancy
  • Conference room utilization
  • Times of peak utilization
  • …and more, all without doing walk-through space audits

Discover why many companies fail to optimize their buildings for peak utilization.

Scenario Planning

In Serraview, the color-coding functionality and drag-and-drop tool makes it simple to experiment with different layouts and allocations to optimize your space. You can use the occupancy reports to test different co-locations or ways to consolidate your space.

Because Serraview pulls in real-time data from other systems, when you start experimenting with different scenarios, you can also immediately see how it will impact key CRE metrics like square foot per person or cost per person.

Track and Manage Lease Options and Renewals

Serraview’s space planning tool also pulls in data on your lease options and renewals, including key dates for planning. Because generating occupancy reports and scenario plans will take less time, you don’t have to work so far ahead—which means when it comes time to decide if you need to release or add space, you’re make space utilization calculations using the most up-to-date, accurate data.

Plus, the Conflict Resolution tool tracks changes in the VBS (Visual Block & Stack) and alerts you when those changes could affect the scenario you’re planning. This means that when you finish your planning and have selected a scenario, you won’t end up with months-old data— you’ll be able to easily incorporate updated data for the actual execution of the plan.

Build Strong Business Cases

Ultimately, switching from spreadsheets to automation means you’re able to use evidence-based decisions to build stronger business cases. Space utilization calculations from data that’s been gathered automatically by IoT devices and other systems is usually more “bulletproof” in the eyes of the C-suite, compared to the data gathered from walk-throughs.

For example, with a space planning tool like Serraview, you can display occupancy data from the last six months showing that your building is 40% utilized and make the case for transitioning from fixed to flexible seating with a 2-1 desk ratio. You can show two scenario plans, one for average utilization and one for peak utilization, or have different options for co-locating different business groups. Most importantly, you can also bring in data on the fiscal impact of these changes.

Find out how easy it is to make the switch from spreadsheets to our space planning tool and transform your space utilization calculations—request a Serraview demo today.