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Space Allocation vs. Space Utilization

Traditionally, CRE teams have been able to work with space allocation data, but that kind of information alone shouldn’t be relied upon to make space planning and space management decisions. Now, teams can also use space utilization data, which offers a wealth of possibilities, but can also be overwhelming. Let’s start by defining each term:

Space allocation describes the assignments or allocations of a workplace. For example, you might have 100 desks and 75 employees assigned to them, meaning you have 25% vacancy and 75% of your desks have been allocated.

Space utilization captures real-time data of how the space is actually being used. In the scenario above, you might have 75 employees, but 10 are part of the sales team and they travel 70% of the time, four work from home one or two days a week, and six more are working on long-term projects and spend at least 50% of their time at other campuses…and so on.

In short, space allocation describes the plan or expectation, while space utilization goes a step further to describe the reality of how a workplace, or even a workspace, gets used.

The Benefits and Potential of Space Utilization Data

Now that CRE leaders can easily capture office space utilization data, they have the tools to solve problems that space allocation data alone couldn’t tackle.

Optimize the Entire Workplace

With good space utilization data on, for example, conference room usage, you’d be able to see that according to Outlook calendars, the conference rooms are booked 80% of the time, but actually in use only 30% of the time. Depending on the type of data you’re able to collect, you might also be able to see that large conference rooms are mostly used by groups of just 3-5 people. Instead of recommending the company build out more conference rooms, CRE leadership could do a number of things with this data:

  • Analyze the disparity in bookings and actual use (Are people not cancelling their reservations? Why?)
  • Change the structure of conference rooms (breaking up the large rooms into more smaller rooms)
  • Update or create additional spaces, like soft seating areas, cafes, or kitchens/break rooms, to accommodate meetings or collaborative work
  • Incorporate technology that improves the booking process or better manages the use of the space, such as sensors that automatically “cancel” the booking if they don’t register anyone in the room or check-in devices to verify the room is in use
  • Implement policies that discourage people or teams from booking rooms and not using them

Build Stronger Business Cases

Space utilization data also makes it possible to plan your workplace and ensure that your floor plans, layout, and design are meant to enable your employees and encourage productivity and collaboration.

Find out how to make your workplace “employee-centric.”

Because space utilization data is now collected through IoT devices, sensors, software, and other technology, it makes a stronger case when CRE leaders propose initiatives and plans about the space—they’re able to truly say that decisions and recommendations are backed by evidence. Getting everyone from department heads to the C-suite on board is easier when you have accurate, verifiable data.

Obstacles and Challenges

While adopting and using space utilization data can help you gain greater insights on your space and better inform decision making, there are a few things to consider before executing your plan.

Financial Considerations

There are often some significant upfront investments when it comes to new technology—whether you want building sensors, advanced entry badges, or other IoT devices or software. CRE leaders need to demonstrate that the data they collect and analyze will be accurate, valid, and valuable to the organization. Whether you implement new technology or leverage technology that you already have in place, you also need to consider its cost-effectiveness: what is the ROI of the data you’ll get?

Nevertheless, while there will be costs to purchase, install and maintain the technology, the potential savings in real estate costs might easily justify the investment.

How do you build a business case for redesigning your workplace?

(Lack of) Stability in Tech

We hear a lot about the success stories when it comes to Silicon Valley start-ups—but the reality is, the lifespan for the average new tech company is…not very long. According to industry estimates, only about 10% will last longer than five years.

One common scenario is when a company promises some incredible new technology that gets people excited. But for some reason—lack of money, the founders’ inexperience, or poor execution of the actual product development—the tech doesn’t deliver as promised.

The CRE and IT teams must do careful research and due diligence into technology companies before making significant investments and commitments if they want to see long-term value. Be sure to select a vendor that has proven experience and demonstrated ROI in your field.

Privacy Concerns and GDPR

We think it’s likely that more countries, including the US, may adopt the EU’s General Data Protection Regulations (GDPR) in the near future. This would limit the useful, valuable data that companies will be able to collect. CRE teams can still make a lot of decisions based on anonymized, aggregated data, but they may be hindered in their ability to increase productivity by co-locating certain teams or individuals, for example.

That said, we think more companies will rise to the challenge of developing tools that provide actionable data without capturing personally identifiable information (PII), or limiting its capture. Additionally, more employees may be willing to make that trade-off—allowing their employer to collect and use certain personal information—once they see how that data can be used for their best interests. With the value space utilization data promises for CRE, the use of it will only continue to grow.

Find out how Serraview provides actionable space utilization data and how you can use it to make stronger business decisions—request a demo today.

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Whitepaper

Optimizing Corporate Real Estate for the Modern Workforce

As CRE leaders take on new roles and responsibilities, they must demonstrate competence in working with data and using it to their best advantage.

CRE leaders today are far more than just order-takers responding to requests. Now, they need to plan proactively and use strong evidence to make decisions and advise the C-suite. These changes are driven by the preponderance of Big Data in every aspect of the corporate environment.

However, working with so much data can be overwhelming and paralyzing. It can be challenging to get good data in the first place, and when you do, it’s difficult to figure out what’s useful, what’s not, and what to do with it. How are CRE professionals collecting, analyzing, and using Big Data?

Here’s what you’ll learn from this guide:

  1. How CRE teams can use data to improve their workplaces
  2. The challenges of working with Big Data
  3. What to know about evaluating data partners
  4. The importance of data integrity
  5. The benefits you can reap with Big Data
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Blog

IWMS vs. Utilization Software

A good IWMS (integrated workplace management software) is a great tool, and adds a ton of value to almost any organization. But for today’s Corporate Real Estate (CRE) teams, who are dealing with the new demands of modern workplaces, even the best IWMS may not be able to completely meet their needs.

An IWMS is designed to support all five pillars of facilities management:

  • Real estate/property
  • Space management
  • Operations and maintenance
  • Capital planning and project management
  • Energy management

The key word is “integrated.” An IWMS brings all the data about your workplace, from asset tracking to maintenance upgrades to space planning, into one system so you can see how everything works together. Most of these systems perform these functions well.

For a company’s CRE team, their IWMS is invaluable when it comes to lease management, asset tracking, and the very basics of space planning and management. However, most IWMS systems are designed to be jacks-of-all-trades, not specialty masters. Especially for CRE, many systems lack the advanced space planning features and functions that are needed to meet today’s challenges.

As companies have realized that the workplace can play a big factor in their employees’ work experience, CRE teams are now tasked with creating modern workplaces that boost productivity, inspire employee engagement, and help attract and retain top talent. They need a robust tool that does more than just manage leases and perform basic space planning.

Enter…Utilization Software

On the surface, utilization software looks like a bonus add-on—something designed specifically to capture and understand space usage. Serraview takes this a step further: it combines traditional space planning and management capabilities with real-time space utilization data.

By combining allocation with real-time usage data and analyzing within the Serraview Workplace Optimization solution, CRE professional are able to glean greater insights about their space. Understanding these usage patterns is helping them to make evidenced-based decisions about their space planning, management and forecasting.

For example, you can use reports generated from Serraview to make better plans about how to handle peak utilization in your building – whether its the overall use of the buildings or understanding the specifics of your meeting room usage. If you discover, for example, that multiple departments schedule “all-hands” meetings every Thursday, you can use that data to talk to department heads about staggering those schedules. Or, you might determine that you don’t have enough collaborative spaces or the spaces that you have are under used or not used efficiently (e.g. large conference rooms are being used for 4-6 person meetings)

Another point in utilization software’s favor is its agility and flexibility. IWMS are huge platforms and setting one up in a company is a lengthy, thoughtful process—but a system like Serraview can be set up relatively quickly. Serraview specifically, is source-agnostic and can accept data input from almost anything: your current IWMS, entry badges, or IoT devices like sensors, beacons or even smart lighting systems.

Plays Well Together or Separately

In many cases, our clients use Serraview “on top of” their existing IWMS. Serraview takes in space management information provided by the IWMS, combines it with space usage data collected from various sources and then provides actionable reporting and insights.

Also, with real and veriafiable data, Serraview can help you visualize different scenarios when space planning or forecasting. With the analysis Serraview provides from your usage data, you can determine whether or not you can move from fixed to flexible seating, or downsize your current workspace when your lease options come up. And most important, you can see the immediate impacts of these changes, all within the system.

Why should CRE leaders pay attention to space planning?

Serraview and other utilization software can also be used to analyze data and make decisions related to the other five pillars—like adjusting your HVAC schedule to better reflect the times when most of your employees are in the workplace. If you can set your air conditioning to kick in one hour later because you see that most of your employees actually get to the office at 9:00, not 8:00, that can translate to significant savings in utilities costs.

While a tool like Serraview is designed to be synergistic with an IWMS (along with a variety of other platforms and systems), some clients find that they don’t actually need all the bells and whistles of an IWMS. In this case, utilization software can be used alone to manage your space, gather usage data and provide those actionable insights.

If you decide to implement Serraview as a standalone software, it’s a simple matter of redirecting the input feeds from the IWMS to Serraview, and ensuring that data like floor plans and employee information is uploaded directly to Serraview.

Learn how Serraview’s Workplace Optimization Solution can support your space utilization needs. Request a demo today.

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Blog

Serraview Passes ISO Certification

We are pleased to announce that Serraview is now officially certified for ISO/IEC 27001:2013 information security standard.  After the successful completion of a series of audits during 2018, Serraview’s Information Security Management System has been certified by BSI. The ISO27001 is the most widely recognized information security standard used by organizations around the world to keep sensitive information secure.

The certification confirms that Serraview’s processes and controls follow best practices for information security.

Achieving the ISO 27001 certification is the result of significant effort and involvement from every Serraview team and department. Working out of Serraview’s New York and Melbourne offices, my team and I developed the relevant controls and safeguards to implement Serraview’s Information Security Management System and meet the audit requirements of the ISO27001 standard.

At Serraview we are constantly challenging ourselves to provide the highest security and privacy standards that meet or exceed the needs and expectations of our clients. We also always comply with national and international regulatory requirements, including GDPR and other privacy regulations.  Our security certification is an external recognition of Serraview’s commitment to providing our clients with the highest level of information security.

Serraview had previously joined the list of Privacy Shield certified companies.

Discover how Serraview’s space planning technology can improve your organization – request a demo today.

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The Importance of Data Integrity in Corporate Real Estate (CRE)

As a corporate real estate leader, you need accurate, precise data—often in real-time—in order to make critical short- and long-term business decisions. Whether you’re trying to boost productivity by co-locating business groups or negotiate for better lease options, it is imperative to have data you can trust.

Data integrity refers to the quality and reliability of the data: in a nutshell, is the data extracted and communicated in a consistent and rigorous format? Understanding the importance of data integrity, and how to maintain it, is especially crucial when you’re using a tool like Serraview, which takes in data from multiple outside sources, such as your IWMS, entry sensors and other IoT devices.

If data integrity isn’t maintained, you won’t be able to make evidence-based business decisions. Either you won’t get data at all because of an issue with the systems sending and receiving data, or the data you do get won’t be accurate or valid.

The Three Pillars of Space Planning Software

Before we examine how to verify data integrity, let’s review the “three pillars” of space planning:

1. Gathering Data

In today’s workplace, data comes in a variety of forms: space management information, space utilization data, cloud and network usage, building systems and utilities, employee productivity and engagement, and more. You need a robust tool (or tools) to collect and aggregate this mountain of data.

2. Analyzing Data

A tool like Serraview is able to conduct the important first level of analysis on this aggregated data, allowing you to see accurate, real-time reporting about space usage and more. Other effective tools employ data science and machine learning to identify patterns and compare real-time with historical data to better inform your decisions.

3. Taking Action

Armed with this analysis, from a CRE perspective, your next step is to look at it critically and ask questions. For example: Do your group allocations make sense, or are people randomly split up from their team? What’s causing the conference room shortages that seem to happen every Thursday?

Once you go after these next-level insights, you’re able to make evidence-based decisions to improve your workplace.

A Data Contract

When one system takes in data and then sends it to another system for aggregation and analysis, there needs to be a shared understanding of the content and formatting of that data.

Serraview creates a “data contract” that documents what kind of data the system will receive and from where. The system checks all the data it receives to ensure it conforms to this expectation. If the data Serraview gets is inconsistent in some way, it will either request to resend the data or alert the user that there is an issue.

Ensuring Data Integrity

Serraview, and the systems it receives data from, typically uses a checksum hash function on all data to ensure this data contract is being upheld. The sending system takes its large file of complex information, runs it through the checksum hash function, and gets a simple label (like “12345”). It sends the data file and label to Serraview, which runs its own checksum hash function. If Serraview gets the same “12345” label, it will accept the data. If not, it will reject it and either request it be resent or alert the user.

The Right Amount of Flexibility

When there are issues with data integrity, you generally have two options. First, you can go back to the sending system and correct the data it collected. For example, if your IWMS collects HR data on new hires and sends it to Serraview as part of the space utilization analysis process, and you discover the manual data entry was done incorrectly. The data can simply be re-entered and re-sent to Serraview.

Second, Serraview’s settings can accommodate a certain level of variation in the data it receives. You might be switching to new entry sensors, and the old devices send whole numbers (10) while the news ones are slightly more precise (10.0). Without some degree of artificial intelligence and flexibility, Serraview would unnecessarily reject the data it’s receiving from the new sensors.

Good Business Decisions Reinforce the Importance of Data Integrity

Maintaining data integrity is a cornerstone of Serraview’s development. Without a system that rigorously maintains high standards for your data, you can’t obtain any meaningful analysis to make strong decisions.

But technology can’t do all the work—the individuals using the data to make decisions need to have some knowledge about the context. If the reports and analysis you get seem off, you must determine:

  • Is the data received from an input system corrupt?
  • Is the system rejecting accurate data because it’s not being flexible enough?
  • Is the system being too flexible and accepting bad data?

The human side of maintaining data quality involves thinking critically and asking questions. To make sure your technology and systems are conforming to your expectations and standards, you should run periodic checks and audits to verify and validate the data you’re getting. If you are working with bad data, these will help pinpoint the source so you can correct the issue.

To ensure the data being entered into Serraview is valid and accurate, there’s a built-in CRM system that allows individual business units to review and validate their allocations, saving the CRE team from doing manual walk-throughs. Companies can create their own processes to ensure data gets reviewed and validated on a regular basis, and the system can also provide reports on whether or not that happens, so the CRE team is informed and can follow up directly with department heads when needed.

Interested in collecting more, and better, data so you can make strong, informed business decisions about your workforce and workplace? Download our guide to workplace utilization data and discover how IoT and other technologies provide insights.

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Effective Strategic Planning Can Improve your Business’s Probability for Success

As 2018 comes to a close and the new year begins, it’s a perfect time for your organization to reflect on the year. What were you able to accomplish? Make sure you celebrate your successes – it’s important. Did you have any shortcomings? If so, how can you improve on them? If you haven’t started already, the end of the year is the time to commence the strategic planning process. Strategic planning will help you identify and agree on priorities for the year(s) ahead, focus your resources so you can execute and manage your plan more efficiently and ultimately hold people accountable, so you can position your company for success.

Identify and Agree on Priorities for Your Strategic Plan

Historically, real estate costs have been a company’s second or third largest cost, so short-term gain through cost-cutting has been a priority. Now that the workplace is becoming a strategic asset in the eyes of many executives, corporate real estate (CRE) professionals are ensuring that their strategic plans and initiatives are aligned more closely with the company’s long-term business strategy.

Determining priorities for your strategic plan takes a collaborative approach, especially when it comes to the corporate workplace. CRE professionals must get input and gain buy-in from several key stakeholders. Yes, the real estate team will provide input, based on data about the workplace and their employees they have gained over time, but also senior executives from Finance, Human Resources, Information Technology and Operations may add valuable insight. Including other groups as you conduct your planning assessment will help to ensure that you select the right areas of improvement and identify appropriate goals. Most importantly, a collaborative approach will help you gain support for them which will be critical in the execution phase.

Learn strategies to modernize your relocation process.

Execute and Manage Your Plan

Once you have agreed on goals, the next step is to prioritize them into a plan. The plan should align CRE efforts to achieve the company’s goals. For example, moving the company from a traditional environment to one more flexible or even activity based, entails more than just buying the right equipment. It probably includes changing the culture of the organization so that employees feel more comfortable in their new environment. In this case, achieving employee buy-in could be key to your success.

Your plan will also take the adoption of new policies and procedures and a strong communication plan to make it work. And, most importantly, your strategic plan should incorporate metrics so you can track successes and identify improvements.

Hold People Accountable

A final critical component of the strategic planning process is to hold people accountable to your plan. If you gathered feedback from the right people or groups and crafted a plan that aligns to the broader business strategy, you have already done a lot of things. This collaborative approach to strategic planning that involves many different groups should lead to higher engagement from your teams and better outcomes. If your stakeholders have a say in the strategic direction and initiatives you choose, they are more likely to have a sense of ownership in the process – and may make good team leaders for the various initiatives. Holding them accountable with regular intervals where you monitor the progress and results will help them to be successful in achieving their goals and will minimize any of your action items getting off track. You can work with each team or initiative leaders to set achievable goals.

Do you want to learn how Serraview helps corporate real estate professionals with strategic planning? Request a free demo today.

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How Companies Can Benefit by “Saving in Place”

Should we stay or should we go? Raise your hand if you’re a corporate real estate executive who’s asked that question before. As you review and re-evaluate different workspaces, you may wonder if staying in your current office will in fact be double the trouble of going elsewhere.

Why You Should Consider “Saving in Place”

Even though it may seem like your current space just is not working out (you’re growing or shrinking too much to justify the space, it’s underutilized more often since you adopted a more flexible work policy, or your current office floor plan no longer meets the needs of your restructured departments), you probably have more options to save in place than you think. Here’s why you should do that:

  • You’re limited to your existing location due to ownership or an extended lease term. Owning the building means you can redesign the office building floor plans or consolidate your team to open a floor and find a tenant. If you lease, you may be able to negotiate for better lease terms or benefits, or work with your landlord to adjust your workspace to better meet your needs.
  • You’re in a beneficial location. You may be paying a premium rate for a high-rise downtown or in an urban core, and lower rents in the suburbs look enticing. But consider this: Is your current location convenient to public transit, or close to where most of your employees live? Will they be burdened by the commute? Are you close to amenities that your employees value? Does your location make you attractive to prospects or give you access to a larger talent pool? Moving somewhere else might end up costing you in other ways (in addition to the actual move costs).

Ready to Save in Place? Get Informed

The first step when deciding how you’ll save in place is to get good data. Utilization software like Serraview’s can help you understand your current occupancy rates and usage patterns. It can also help you project and plan different scenarios for expansion or downsizing. Imagine being able to easily visualize how you could best configure your office floor plans to accommodate different rates of growth two, three, or five years out. A tool like Serraview will allow you to confidently say “yes, we can downsize our current space by 20% and still use it effectively for the next three years.”

This could be your opportunity to start transitioning to an agile or activity-based workspace. Learn why that’s a superior option to an open office floor plan.

Seeing and understand usage patterns—like the spike each Thursday when 90% of your employees are in the office, or that two conference rooms are used every day and the third is empty 80% of the time—will provide the evidence-based data to develop alternate ways to use your space.

Find out other strategies corporate real estate leaders can use to reduce costs.

Optimizing Lease Terms

Data-based knowledge about your needs allows your to bring a clear vision to your landlord. If, for example, your company takes up one floor and wants to downsize by 30%, your landlord might argue that 30% of one floor can’t be leased to another tenant. With good data, you may be able to determine that you can give up 50% of your current space to be leased out.

Understanding your current state vs. future state allows you to request first right of refusal. If you’re aware of your space use, you can negotiate for additional amenities, such as more allocated parking spaces, or other services.

Optimizing Office Floor Plans

If you are able to downsize—and hopefully reduce your rent payments—you’ll want to use space planning software that delivers utilization data to create efficient office floor plans and layouts. You can also put some of that savings towards improving your space—perhaps by investing in standing desks, updating office furniture and decor, or offering other perks to boost employee engagement.

In the event that you are unable to physically downsize space and lease obligations, you still have options to better use the space.

If you pay for utilities, see if you can consolidate your employees so you can turn off the lights and other systems in one section of your floor or building.

Think creatively about the unused or little-used spaces in your office. For example, instead of having a large, open room that’s only half-occupied, you can use demountable walls to create a separate room that could be a breakroom/hangout spot or brainstorming space. Or perhaps you could knock down walls so that you get more natural light (and reduce your lighting needs). Utilization software can help you identify needs and change your office floor plans so it’s a more pleasant place to work as well as save you money.

Want to see how you can update your office floor plans to better use the space you have? Contact us today for a demo of Serraview’s space planning tool.

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ARCHIBUS and Serraview Combine to Create Market-Leading Real Estate and Workplace Management Platform

BOSTON, NEW YORK, and MELBOURNE, December 5, 2018 –  ARCHIBUS, an industry-leading integrated workplace management system (IWMS) platform, and Serraview, a cloud-based provider of space optimization and workforce enablement software, today announced that they have merged to create the leading provider of solutions for managing the modern built environment. JMI Equity, a growth equity firm focused on investing in leading software companies, has made a strategic growth investment as part of the transaction. Terms of the deal were not disclosed.

This powerful business combination unites ARCHIBUS’ comprehensive suite of real estate, infrastructure, and facilities management solutions with Serraview’s cloud-first, employee-centric space management software to help organizations optimize the “Workplace of the Future.” The combined company will be led by Wain Kellum, a seasoned technology executive.

“ARCHIBUS and Serraview share a commitment to providing customers with the software solutions they need to optimize their workplace resources and physical assets to provide an environment that will attract and motivate today’s dynamic workforce,” said Wain Kellum, Chief Executive Officer of the combined company. “With the modern, people-centric focus of Serraview’s solution and ARCHIBUS’ market-leading products, the combined platform is best positioned to address modern workplace trends across many industries.”

The combined company will offer thousands of customers around the world an integrated, IoT powered, user-friendly platform to effectively manage their real estate facilities, infrastructure, workplace assets, and enable employees. The company’s technology enables a seamless experience for workplace executives, facilities managers, and employees of global, forward-thinking organizations. With the strategic partnership of JMI Equity, the company will accelerate investments in product development and customer success initiatives.

“Serraview was founded on the principle of providing companies with an intuitive way of managing all of their real estate in a way that creates efficient and effective people-centric workplaces,” said Stephen Macnee, co-founder of Serraview. “Now, together with ARCHIBUS, we can reach a larger audience and accomplish our mission of giving employers and employees the solutions they need to best utilize their space.”

“The combination of ARCHIBUS and Serraview creates a clear market leader equipped to meet the increasing demand for modern, connected and flexible workspaces,” said Brian Hersman, General Partner of JMI Equity. “We’re excited to partner with the management teams of ARCHIBUS and Serraview to drive continued success and growth.”

KeyBanc Capital Markets is serving as exclusive financial advisor to Serraview, and Cooley is serving as legal counsel. Mintz Levin is serving as legal counsel to ARCHIBUS. Goodwin is serving as legal counsel to JMI Equity.

About ARCHIBUS

ARCHIBUS leads the global marketplace in applying comprehensive technology solutions and services to manage your built-environment. ARCHIBUS’ worldwide Federated Ecosystem enables organizations across the globe to consolidate systems onto a single integrated platform for all the data, planning and operations of real estate, infrastructure and facilities. For more information, visit www.archibus.com.

About Serraview

Serraview is a global provider of space optimization solutions created to enable forward-thinking organizations to deliver today’s modern workplace. Serraview’s solutions are designed to increase real estate portfolio utilization, streamline operations, and enable smarter, more productive work environments. Serraview is a platform at the intersection of people, place and technology – driving a future that is good for business and great for people. For more information, visit www.serraview.com.

About JMI Equity

JMI Equity is a growth equity firm focused on investing in leading software companies. Founded in 1992, JMI has invested in over 140 businesses in its target markets, successfully completed over 90 exits, and raised more than $4 billion of committed capital. JMI partners with exceptional management teams to help build their companies into industry leaders. For more information, visit www.jmi.com.

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For JMI Equity:                                                                                                             Chuck Dohrenwend or William Braun 
Abernathy MacGregor
212-371-5999
[email protected] / [email protected]

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How Big Data Is Changing Corporate Real Estate

How’s this for some almost incomprehensible numbers: It’s been reported that 90% of the data in the world has been generated in just the last two years. We are currently creating 2.5 quintillion bytes of data daily—and that rate is accelerating. (1 quintillion has 12 zeros, in case you were wondering.)

Big Data has infiltrated every industry and every organizational group. Big Data in real estate is no exception. It’s reaching our personal lives in ways many of us don’t even realize yet. And it’s not groundbreaking to predict that this trend will only continue.

Because of the rate at which Big Data is growing and the incredible number of ways it can (and will) be used, it’s important to take a step back and seek a greater understanding of what types of data are being collected, how it’s gathered and analyzed, and how it can best be used by organizations. All those quintillions of data points mean nothing without the ability to capture, review, and analyze them effectively and, ultimately, use them to make informed business decisions.

The Limits of Big Data for Real Estate

For the past several years, Big Data has been touted as the solution to every business problem. If it’s not solving your problems yet, it will soon—or so we’ve been told. And so, many corporate real estate leaders have focused primarily on capturing and gathering as much data as possible, through IoT sensors, building management systems, and employee management systems.

What IoT integrations provide the most value for space planning?

Now, however, companies have huge amounts of data without the means of effectively analyzing it. Raw data, without analysis and context, isn’t useful when making business decisions. Companies may try to build an in-house team to get a handle on the data coming in, but without training in how to work with Big Data, most of what those teams do amounts to guesswork and science experiments. This is why working with a vendor or platform that specializes in data collection and analysis, like Serraview, is so crucial.

Part of the problem companies face is that we are still figuring out which data is the most valuable for corporate real estate. We know that looking at desk assignments and space usage in real-time can provide actionable insights, but when we started to combine that data with, say, information on air quality from building systems, we found patterns we didn’t expect. In other cases, we found solid evidence to back what we’ve suspected for years—that air quality can impact the health, happiness, and productivity of employees. With this knowledge, you can work with your building maintenance team to optimize your building’s environment.

Know What You’re Looking For

With Big Data, it’s really easy to get caught up in the latest shiny object. A new sensor or beacon comes out that measures X and you become obsessed with measuring X without first questioning why you want to measure it or what insights it will provide. When it comes to Big Data in real estate, you need to stay focused on the questions you’re asking—otherwise you end up wasting time and money. After all, if you’re making an apple pie, you’d be wasting your time trying to harvest all the raspberries you can find.

Why is space planning so important for corporate real estate?

Some questions you may consider include:

  • How do people in my organization work together or collaborate?
  • How are they using the space?
  • What does a day in the life look like for different people or teams in my organization?
  • What tools are they using and how?
  • How is technological collaboration happening?

Staying clear and focused on these questions will help you seek out the data that will be the most valuable and provide the best insights.

Using Big Data Strategically

The strength of a tool like Serraview is to take all that data you’re collecting—from sensors and beacons, other software platforms, and systems—and make it useful and actionable. You still need to ask the right questions and think critically about the analysis Serraview provides, but it makes the process more efficient.

Want to learn more about how Serraview helps corporate real estate leaders make evidence-based business decisions? Request a free demo today.

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How Data Visualization Can Help You Save on Real Estate Costs

Doesn’t everyone love good data visualization? Cool infographics and colorful charts look great on slide decks or websites, but once you have that pretty visual aid, what do you do with it?

Here’s how real estate data visualization tools like Serraview help you take huge amounts of data and actually use it to make business decisions.

What Data Does Serraview Help You Visualize?

A data visualization tool like Serraview makes it easy to see:

  • Visual breakdowns of the number of employees in each department vs. the number of allocated workstations or desks
  • A team’s occupancy with its target ratio
  • Heat map indicating utilization of your space in a specific time frame
  • Which teams have fixed seating, flexible seating, or a combination of both

When viewing the data, every team member is color-coded (so, for example, everyone in the Finance department is orange, everyone in Marketing is green, etc.) and you can easily drag-and-drop different individuals or whole units to help you visualize potential moves. The color-coding also makes it easy to drill into the data for a specific department to get deeper insights.

In Serraview’s Portfolio Manager, get a quick snapshot of allocations by department on each floor, or view each floor’s layout for a detailed look at who sits where.

With Serraview, you can also simulate different scenarios, like setting different target seat ratios or whether fixed or flexible seating may be best for your organization.

One of the biggest strengths of a robust data visualization tool is that you can visualize different data sets instantly, in real time—the software has done all the work of gathering and analyzing the data, and both the data and the analysis is contained within the system. Instead of manually downloading and manipulating Excel spreadsheets, you can skip ahead to the step of using the data to make strong, evidence-based decisions. This reduces the risk of introducing errors in that Excel manipulation and when a piece of data changes, you don’t have to download a new file and start over.

Read more about what kind of business decisions you can make with good data.

What Can You Do with the Data?

Your data visualization tool will help you understand how people use your space and see trends—and once you start doing that, you can find opportunities to optimize your workspace, save money, and even help your employees be more productive. You can start to ask and answer questions like:

Consolidate or Expand?

Are you using your space efficiently? You may look at consolidating teams and/or space and save on real estate costs when your lease is up.

On the other hand, if you are planning to grow and hire 50 more employees in the next 6-12 months, you can start to plan ahead and visualize different floor plans and layouts to make sure everyone will have enough space to work comfortably.

What workplace data can help you use your space more efficiently?

Are There Co-Location Opportunities?

In many companies, it’s common to put certain teams (Sales and Marketing, for example) near each other because people assume these groups have a natural affinity. But the data may reveal that the Marketing team actually spends more time with the Product team—and those groups are about as far away as they can get. Moving them closer together means they spend less time walking to and from meetings and increases opportunities for “water cooler” conversations.

How Many Conference Rooms and What Size?

As we have moved into the knowledge worker’s world, conference rooms and other collaborative spaces have become more important than ever. However, many offices still adhere to traditional (old) industry standards that dictate, for every X employees, you have a set number of small, medium, and large conference rooms. These standards don’t take into account every organization’s different needs—the truth is there’s no “one size fits all.” Your data visualization tool will help you determine the optimum mix of spaces and sizes for the needs of each department.

Serraview’s Heatmap view shows the most and least-used areas of your workplace, allowing you to ask higher-level questions about utilization.

Potential Pitfalls of Data Visualization Tools

Like we said at the beginning, everyone loves cool infographics and colorful charts. But your data visualization tool is just that—a tool that needs to be applied with critical thought. Watch out for these common pitfalls:

Assuming the Data Is Flawless

Imagine you’re looking at a visualization of desk assignments by team. You notice that most of your Accounting team is on the third floor, but one person is assigned to the second floor. Is that person there by mistake, or is your HR data incorrect? Maybe she started in Accounting but recently transferred to Sales. You might be surprised by what your data shows you—but avoid immediately jumping to conclusions or skipping the obvious questions.

Jumping to Action Too Quickly

Once you have the data, the next step is to ask questions. Don’t just start moving people and re-assigning teams based on the visualization alone. Using the example above, your first step shouldn’t be to immediately re-assign that person but to get more information. Is she there by mistake? Is there a reason that she’s separate from the rest of the Accounting team? Keep an critical eye out especially for these oddities—asking the right questions will, in most cases, lead to a deeper understanding of how people use your space and help you improve and optimize it.

Want to see Serraview’s data visualization tools in action? Request a free demo here.