Category: Blog

Exciting times at the CoreNet Global conference in Vegas this year for our official launch into the North American market.

Thank you to everyone who joined us for a Serraview Blue Martini at our Ice Martini Bar on the Monday night.

We’re also very excited to announce that during the conference we signed our first US customer.

2014 is set to be an exceptional year, we can’t wait to bring our strengths to this market and continue developing in new areas.

Serraview Co-Founder Ian Morley presents at CoreNet Global Summit Las Vegas Oct 2013.

Ian is one of Australia’s leading experts in Workplace Management solutions. He has over ten years’ experience developing SaaS solutions, and has spent the last seven building Serraview’s easy to use intuitive tools.

He understands the difficult problem facing CRE professionals when it comes to identifying how much space business units actually need, not to mention keeping track of this on an on-going basis.

Ian has driven the development of the Serraview solution which has simplified this task and brought the answer into clear focus for both property groups and the business as a whole.

He will be sharing practical examples of how Serraview are enabling the Workplace of the Future and unlocking millions of dollars in savings for their Australian clients through easy to use drag & drop scenario planning tools and real time utilisation reporting.

As we launch our market leading workplace management and optimisation solutions into the US market, come and learn how we help our customers and partners in corporate real estate to simplify the complexity of workplace management and see the opportunities what would otherwise go unseen.

Last Wednesday, I had the pleasure of presenting a Masterclass at the Worktech event in New York City.

Having attended several Worktech events in the past, I had become frustrated. Although the events are always very successful in showcasing the art of the possible when it comes to workplace design, they often don’t include much practical advice in terms of actually working towards the delivery of the Workplace of the Future – an area that we have been working in over the last decade with some of Australia’s largest companies and government departments. The very companies who were recognised at the New York conference as being on the cutting edge of workplace delivery.

(Examples of Modern Australian Workplaces)

In our experience, delivering the Workplace of the Future is an ongoing cycle of continual improvement:

• Measuring your baseline – in terms of current capacity, space allocation and utilisation
• Planning for the future – in terms of business growth, synergies, working styles and space utilization
• Executing against your plans – through the efficient management and delivery of major and minor relocation projects; and
• Facilitating superb staff engagement with your workplace and real estate team

Our technology is available to assist with every step of the cycle:

But why would you embark down this technology path? Because as our clients have found:

• When you have tools that enable efficient operations within your property team, your staff move from being reactive to proactive. They are freed up from continually being on the back foot & fighting fires; to a strategic position where they are able to offer a higher level of customer service and value to the business;
• When you have tools and processes in place to engage with your business units, new levels of trust are developed that facilitate greater levels of co-operation between the business and property teams. These improved relationships are key to the smooth implementation of change programs;
• With accurate data at hand, your property team is able to make smarter decisions – in particular around key leasing options; target occupancy ratios; and business unit synergies
• The end result? Huge bottom line savings (we have identified over 12 value leavers that have been realised by our clients)

I was really pleased to see that the challenges our clients have been facing in Australia resonated with our friends in America; and that our solutions were immediately seen to be a cut above anything else on the market.

I met a lot of great people at the conference and look forward to working together in the future.

Ian Morley
Co-founder and Director of Business Development

In an exciting achievement, Serraview has debuted at number 72 on the 2012 BRW Fast 100. We are also only one of five companies on the list to have been established without seed funding.

We are incredibly proud to have built such a successful company. We now have more than 25 staff and 3,200 active users a month. Serraview was created with hard work, dedication and organic growth based on customers and partners who believed in us and our vision to transform workplace management together.

The 2012 BRW Fast 100 list ranks Australia’s fastest growing, public and private, small and medium businesses over three financial years. This year’s list covers the period beginning FY 2009 – the same 12 month period that saw the collapse of Lehman Brothers and the S&P/ASX 200 sink to its lowest in six years. During this time of tough economic conditions Serraview has seen its strongest growth.

On behalf of everyone at Serraview, we would like to thank our customers, partners and suppliers for their ongoing support.

The Serraview Management Team